About the Project:
Client: Beachbody LIVE!
Year: 2019
Production: Green Jacket Productions
Producer/Editor: Dave Croyle
Cinematography: Joe Serkoch
Exercise fads are nothing new. But a program that creates good habits and guarantees results? Now that’s something to shake your tail feather over. Beachbody LIVE! brings together the home workouts that millions already love doing in their makeshift home gyms or yoga studios and puts them in a group setting with a hot sound bed. And the best part is, anyone can do it. This simple social media video campaign offers a glimpse of popular programs P90X and PiYO and inspires participants to join Beachbody LIVE’s growing army of coaches.