About the Project:
Client: PCNA
Year: 2018
Production: Green Jacket Productions
Concept/ Director: Dave Croyle & Lex Covato
Cinematography: Dave Croyle / Green Jacket Productions
Photography: Lex Covato & Dave Croyle
With the launch of the Merchant & Craft brand fashion bags, client Polyconcept North America (PCNA) introduces a low-cost, high-fashion challenger brand to the market with millennials in mind. Merchant & Craft fashion bags feature everything you’d expect in a backpack. As well as a few things you don’t, such as built in USB ports and concealed compartments, all wrapped within a trendy alt-vintage style. We were happy to assist with video and still images that tell the story of how a sub-$20 bag simply is the right fit for fashion-forward consumers.
