About the Project:
Client: Sheena Taff, Transitions Optical
Year: 2018
Production: THIS IS RED
Concept/ Director: Dave Croyle
Photography: Klay Abele & Dave Croyle
Vancouver based Sheena Taff (@optician.about.town) is not your average optician. Having spent over a decade blending trendy styles and innovative technology, it’s no surprise her clients travel from all over North America to find the right fit in eye wear. It’s also no surprise Transitions Optical caught her eye (pun intended). This photo shoot was an opportunity for Sheena to work with new Transitions Style Colors and Style Mirrors, paired with her favorite frame styles for a variety of fresh and fashionable new looks.
