About the Project:
Client: Hershey’s & Target
Year: 2018
Production: Green Jacket Productions
Concept/ Director: Lex Covato & Dave Croyle
Photography: Lex Covato
When retail giant Target has space on their shelves, world-renowned chocolatier Hershey’s is poised to deliver. Hershey’s recently unveiled Santa’s Helpers, a delicious Reese’s peanut butter chocolate confection carefully crafted to help your sweet tooth survive the holiday season. Exclusive to Target stores, this bagged treat is the centerpiece of in-store displays. But Hershey’s needed some fresh holiday images to help spread the word. Cue Green Jacket Productions. We teamed up with Hershey’s to create a mini photo campaign for social media, designed to be leveraged by Hershey’s and Target alike. Anything to help spread some holiday cheer.
