About the Project:
Client: Les Petits Salauds
Year: 2015
Production: Green Jacket Productions
Concept/ DIR: Les Petits Salauds
Producer: Dave Croyle / Green Jacket Productions
Editor: Dave Croyle
A bold fashion streetwear brand had the audacious plan to launch their fashion brand in one of the world’s most fashionable cities: Paris. Going with an all black & white look to match Les Petits Salaud’s all black, white, and grey motif, we delivered an equally compelling and edgy introduction to a bold and unapologetic new brand. The resulting 3-spot teaser campaign played to audiences across the globe.
