About the Project:
Client: Mainstream Boutique
Year: 2017
Production: Green Jacket Productions

Concept/ DIR: Mainstream Boutique
Producer: Dave Croyle / Green Jacket Productions
Editor: Dave Croyle

The fashion industry is competitive. So is social media. However, no true challenger brand would ever falter in the face of stiff competition. Enter Mainstream Boutique, a retail fashion chain that provides personal one-on-one service and trendy looks. Looking to improve upon their social media presence, Mainstream Boutique engaged us to put together a :30 and :15 spot aimed at generating brand awareness.