About the Project:
Client: MSA
Year: 2017
Production: THIS IS RED
Concept/ DIR: Jeff Myers
Producer: Dave Croyle
Photography: Klay Abele
MSA has been building top-of-the-line safety products for over 100 years. But the MSA ALTAIR GRID is a whole new animal. Their first ever SaaS product needed to make a big splash not only with customers and distributors, but also with the workers who rely on these products every day. The result was a short story that tows the line between showcasing the product and conveying the great risks these men and women take on a daily basis.
