About the Project:
Client: Transitions Optical
Year: 2019
Production: THIS IS RED
Director: Jeff Myers
Producer: Dave Croyle
Cinematography: Klay Abele
Gaffer: Jim McClain
Sound: Christopher Bell
MUA: Reema Anbari
Most would agree, the worst part of starting a new job is enduring poorly crafted training video and education materials about whatever it is they think you’re supposed to do here. The Optical industry, however, likes to look at things differently…(see what we did there?). Sunny Optical/Shady Optikal is an idea spawned from a discussion with Transitions Optical and some of the most successful eye care professionals in the country. While “Sunny” presents an idealistic view of every interaction of the office – from the lab sales rep, to the patient, to eye exams, and optical – “Shady” gives us a glimpse of how terribly wrong we can go. The result is an entertaining approach to a corporate training video.
Will Ray ever get the right pair of glasses for his hours spent working at the computer and evening walks with his dog? Does Dr. Raven finally get a new boat? Will Freddy earn herself a big payday at the races? Stay tuned to find out!
