About the Project:
Client: Oakley, Bell, Ray-Ban, SHOEI, Transitions Sunwear
Year: 2017
Production: THIS IS RED
Concept/ Director: Dave Croyle
Photography: Klay Abele & Dave Croyle
Stylist: Reema Anbari
A brand that savors every moment in the sun, Transitions Optical is continually on a quest to introduce innovative photochromic technology to a global audience. Forging partnerships with fellow industry leaders is the key to making that happen. So when a cooperative of globally recognized brands approached us to photograph their line of fashionable “dark to darker” sunwear products, we happily packed some extra sunscreen.
